Election year was dedicated to a lot of, you guessed it, election-related content. When it came to interstitial packages and small content series, Newsmax's niche was definitely history. Producers and creators alike did endless research on such pieces, and the resulting end products were attractively informative.

"Why We Vote on a Tuesday" was one of many pieces where I had the opportunity to act as both the creative and the producer. Working with our SVP of Programming, we decided it would be a great idea to create election-related content for our audience leading up to election night, and instead of focusing on the candidates themselves, we decided it would be a nice and light-hearted change to hit the audience with some 'did you know?' facts.

We pulled together several resources to build the script for this piece, and eventually had it voiced in house by our very own talent. The script was candid and conversational in tone so we wanted to make sure it sounded that way when the voice over was done. Bill Tucker, who ended up voicing the track, made sure to do just that while also adding his own flare. Not to mention, the pace was absolutely perfect for our motion graphics build.

Due to limited resources I was tasked with all of the design and animation responsibilities for this piece, and even though it was very tedious work, I couldn't have been happier with how it turned out in the end. The network was very pleased with the overall outcome and it was a huge hit with our audience, too.

So before you watch the video to the right, do you know why we vote on the first Tuesday following the first Monday in November?

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Role: Producer, Designer & Animator