What was intended to be a short history series ended up becoming only a pilot, but This Day in History: Little Rock Nine was a successful pilot nonetheless.

With the television industry constantly changing and cord cutting becoming more and more popular, Newsmax TV knows that in order to keep up and stay ahead it means having to create engaging cross-platform content for its vast audience. And while this change in consuming is scary to some, it too creates opportunity. With audiences spending a considerable amount of time on mobile devices, coupled with short attention spans, we knew at Newsmax TV that we had to have content that resonated with our audience everywhere, and This Day in History was supposed to do just that.

Working with the SVP of Programming and Network Operations, we researched, scripted, produced, edited and created a powerful piece that tells the story of the Little Rock Nine with the intentions of cross-platform consumption. Everything, including the script, imagery, music, etc., was tactfully written and selected in order to tell these individuals' story and convey emotion. When the video aired on the day when the Little Rock Nine made history, September 25th, the engagement showed both on broadcast television and on social media.

Unfortunately, the series never made it past the pilot due to timing, and while it became more of an experiment piece in the end, it just goes to show that taking a chance on a changing technological landscape is always worthwhile no matter the outcome.

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Role: Producer & Lead Designer